SEO News & Views - January, 2010

A small business can benefit greatly from SEO. SEO stands for search engine optimization and is hands down the most cost effective way to generate sales leads. Every single day millions of consumers search for services and products to buy online. An SEO campaign can get your business website listed on the first page of Google for keywords related to your products and services. Since the prospect is actively searching for what you offer you can be assured that the leads you get are red hot! Small business pro seo consultant Charles Preston, with over a decade of proven results can help turn your business around in a matter of months. So, how does SEO work exactly? A professional SEO consultant can help you determine what keywords you should target for your website. The keywords need to be relevant to what your business is providing. They also need to be getting at least a few hundred searches per month and they should show “commerial intent”. Commercial intent is the difference between the keyword “insurance” and “buy insurance”. The next step is to optimize the content on your website or create new optimized content around the keywords you are targeting. Then a linking campaign needs to be built. One of the ways a search engine decides how high to rank your site for a particular keyword is by how many links you have coming into your site from other websites. There are numerous ways to build links such as directory submissions, article submissions and press releases. Typically within 90-120 days a good seo consultant should be able to produce significant results and like many other business owners are finding out - it’s well worth the wait.